Systems scale. Humans judge. You get results.
Discovery
Brand Manager"Does this creator feel right for our brand?"
Defines brand taste and boundaries
Applies aesthetic judgment
Approves final shortlist
Outreach
Account Lead"The first message sets the relationship."
Writes the final message
Chooses tone and intent
Maintains relationships
Campaign Execution
Operations"Every exception needs a decision."
Approves creators
Handles edge cases
Makes judgment calls
Reporting
Strategy"What does this mean for next quarter?"
Interprets outcomes
Adds narrative and insight
Decides next actions
Discovery
Outreach
Campaign Execution
Reporting
Human insight feeds the system
Taste, relationships, brand fit
Human insights
System data
Human insight feeds the system
Taste, relationships, brand fit
System data informs humans
Patterns, timing, performance
Together, they compound
Each cycle improves the next
Human taste. System efficiency. Every campaign learns from the last.